1) Do you use frequently? (Why?)
Gotham. Its a great work horse, it has a good selection of weights, so it is very versatile for the likes of corporate identities. It can be softly spoken when used subtly, but can also shout about things when the heavier weights are employed.
2) Prefer? (Why?)
I like a lot of the typefaces from Hoefler & Frere-Jones, the typefaces have been created with great craftsmanship, but can be used in many contexts. I like Knockout, some weights look really simple and slick, other weights have mad personalities, but you can use any two weights together and they will always complement each other. I also like Archer, Ziggurat and Hoefler Type. Outside of Hoefler & Frere-Jones, I line Bryant and Omnes for rounded typeface, and for alternatives to Helvetica, I like Benton, Proxima Nova and Foundry Context.
3) You hate? (Why?)
Gotham, its too easy too fall back on, not the fault of the typeface, its great. More my own fault, its a frustration of always thinking I should really try something else, but Gotham always looks great, so its like an addition, but I must have better will power! (Tipógrafo inglés)
+15.06.00.png){kind=link}